Our Data Quality

InfoUSA data quality is important because we strive for accurate, quality information to be a key component of your business’s growth. That’s why we invest over $20 million every year and dedicate over 300 full-time researchers to ensure our business and consumer records are continuously updated.

When you purchase our mailing and email lists, you can expect to get the highest InfoUSA data quality for your sales, marketing, research, and reference needs.

Learn more about our data quality processes.

Did you know?

You interact with our data almost daily as it powers and verifies the world’s top search engines and provides point-of-interest data to the leading navigation systems in North America.

About InfoUSA

InfoUSA delivers a full range of affordable sales and marketing solutions to help businesses acquire, manage, and retain customers. Powered by the highest quality business and consumer contact databases, these solutions include targeted marketing lists, direct marketing services, and ongoing sales leads. Learn more

How we compile our business, consumer, and specialty data.

Business Data

We gather our information from a multitude of directory and event-driven sources, including:

  • U.S. and Canadian Yellow Page directories
  • New business filings
  • Daily utility connections
  • Press releases
  • Corporate websites
  • Annual reports
  • User-generated feedback

We make over 24 million calls each year to gather and verify valuable information and ensure your data is current, accurate, and relevant.

Consumer Data

We use 29 billion records from over 100 different sources to aggregate our database every year. We gather raw data from:

  • Real estate and tax assessments
  • Voter registration files
  • Utility connections
  • Bill processors
  • Behavioral data
  • And many other sources

With a full rebuild every month, our U.S. Consumer database sets the standard for quality, while our comprehensive demographic and lifestyle attributes give you the power to create the perfect mailing list for your needs.

Specialty Data

Beyond our core business and consumer databases, we build additional specialty lists and databases, allowing you to quickly and easily build the perfect mailing list for your business needs.

We think you’ll be surprised by the growth and profit potential of accurate data. Let us help you find the data you need. Simply contact us to learn more.