The Secret to Direct Mail Success

We can help you create a successful direct mail marketing campaign that results in conversions rather than junk mail that ends up in the trash before it is even read. Though this may seem simple, there are many factors that need to be considered to ensure success.

Writing and designing a strong and effective postcard, flyer, or piece of mail of your choosing can be a difficult task for many business owners, especially when they are delegating their time to all the different aspects of owning and operating a business.

However, with over 45 years of experience in the marketing campaign industry, we can help business owners find effective forms of advertising that work for their target audience and use tailored marketing tactics to optimize direct mail pieces for stronger open and response rates.

Direct mailers can serve many purposes, which is why it is important to know what you wish to accomplish with your campaign. If you are a new business that services a local audience, you may wish to build brand awareness to ensure that the people within your geographical vicinity know you are open for business. In this case, a flyer sent to the mailboxes of residents in the next state over would be ineffective and a waste of your marketing budget. But targeting households by ZIP Code and offering a coupon code to those who show up to your grand opening would be a great way to connect with locals and learn more about your potential customers.

That’s why the first step in any effective direct mail campaign is to identify who your customer is and where they are. By thoroughly understanding your target audience and assessing their demographics, you can determine what the best marketing channel is to reach and connect with them. Our team can help you determine what the best form of marketing for your product or service is that will leave a lasting impression on your target market. This starts with the marketing medium itself. Whether it is a direct mail postcard, newsletter, catalog, or flyer, the template for your campaign plays a major role in its effectiveness. Our design specialists can walk you through the pros and cons of each type of direct marketing to help you select the option that best meets your needs.

Once that is selected, it is then time to craft your message. Our marketing experts know what it takes to make promotional material effective. Our in-house designers can help you draft copy that will resonate with the right people. The marketing message plays a key role in the potential success of a campaign. Whether its announcing a new product or service by talking about it in a catalog, promoting a special offer through a newsletter, or even placing a coupon code on the envelope itself, we can help give your mailer that personal touch needed to get customers in through your door or to visit your website to learn more about the services or products you offer.

The piece of direct mail needs to have an intriguing design. Your contact information needs to be presented in an eye-catching way to ensure your phone number, and address don’t go unnoticed. Additionally, the color scheme can also play a role in the success of the direct marketing campaign. Our graphic designers will work with you to ensure your mailer is designed and created in a way that delivers your message effectively.

Having a well-crafted mailer in the ideal format with excellent design and copy text is important, but unless this piece of direct mail finds its ways into the hands of your potential customers, you will not see a high ROI. That’s why, perhaps the most important aspect of any direct mail campaign is the mailing list itself. To ensure maximum delivery and a high rate of conversions, you will need to deliver your perfectly-crafted mailer to people who will interact with it. Though this partly relates to the identification of your target audience, it is more about finding ways to connect with them. At InfoUSA, we can save you the trouble of doing this yourself.

Many business owners find creative ways to build their marketing list. However, those lists may not be reliable and manually building a marketing database can be extremely time-consuming. Our database has 245 million consumers and 25 million U.S. businesses. We will create a highly-tailored marketing list. Whether you prefer your list to be segmented by geography or demographics, we can ensure your mailer gets in the hands of your target audience.

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When it comes to direct mail marketing, the dos and don’ts are many. First-time business owners need to give their full attention to the products and services they offer, along with managing the several aspects of running a business. That’s why you should count on InfoUSA to help you with your direct marketing efforts. Whether you want to build brand awareness, connect with potential customers, create a direct mail piece, or build segmented and tailored marketing lists, our experts can help you tackle all your direct marketing needs in a cost-effective way. For more information about our direct mail service, watch this free webinar:

We understand that the success of a direct mail piece goes hand-in-hand with a hyper-focused mailing list. That’s why our goal is to provide business owners with a successful direct mail marketing strategy that leads to:

New Customers

Select from our extensive consumer or business databases to create a hyper-targeted mailing list.

Professional Results

Our designers will create the perfect postcard, brochure, or letter to make your mail piece stand out from the crowd.

Save Time & Money

No more wasting postage money on bad addresses. With our continuously-updated database, we will ensure your mail is delivered to its intended recipient.

The Perfect Message

Whether it’s a coupon, product availability, or a service introduction you want to announce in your direct mail, we can help craft your message the right way.

Next Day Print and Mail Guarantee

Your direct mail will be sent with U.S. Postal Service delivery tracking that allows you to know exactly where your mail is and when it has been delivered.

Postal Protect™ Laminate

With laminate post protection, you can be confident in knowing that your direct mail will look pristine even after it has gone through the mail distribution process.

Competitive Pricing

With InfoUSA, you can rest assured knowing what you will be paying from the very start. Our costs are competitive, we have no hidden fees, and our team will work with your budget to offer you the best design, print, and postage packages possible.

Power Up Your Direct Mail Campaigns!

At InfoUSA, we’ll help you use unique and innovative methods to connect with leads who have already signed up for your mailing list. We will present this exact audience with online display ads for your business on websites they already frequent. This exposure can lead to an increase in brand awareness and with a customized call-to-action, it makes it easy to visit your website.

Have questions or want to learn more? Contact our marketing experts now or call 800.835.5856.