Add missing information to your customer file with data enhancement

Data enhancement ensures you have the most up-to-date information you need to reach your customers. In order to get the most value out of your list, our experts take a direct approach to improving your data. We take your existing list and scrub it against our records to shake out bad data and old contact information. We leave you with a fresh list that, in return, saves you time and money.

5 Benefits Data Enhancement Can Have for Your Business

1. Greater efficiency by reaching the right contact.

Make sure your message reaches the right people with up-to-date contact names, phone numbers, and email addresses.

2. Customer insights to discover who your customers really are.

The more you know about your current customers, the easier it is to find new ones just like them. 

3. Advanced targeting to find those most interested in your business.

Grouping customers and prospects based on similarities helps you promote the products and services that will meet their needs.

4. Increased engagement to personalize your message.

Put a personal touch on your communications so your customers and prospects feel like you are speaking directly to them.

5. Shorter turnaround time to increase productivity.

Our data enhancement tool lets you get results within the hour, and our experts are here to help with larger or custom jobs.

Update and add to the demographic and firmographic data in your customer list.

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Here’s what you can append

Consumer Data Append

  • Details for household members
  • Identifies each household member
  • Up to four individuals
  • Link individuals to business
  • Demographics
  • Date of birth
  • Head of household indicator
  • Age
  • Marital status
  • Spouse indicator
  • Ethnicity
  • Email
  • And more!
  • Location attributes
    • Phone numbers
    • Length of residence
    • Dwelling unit size
    • Location type
    • Home value
    • Presence of mortgage
    • Latitude/longitude
  • Household data
    • Presence of adults
    • Age of head of household
    • Estimated income
    • Occupation
    • Presence of children
    • Children’s ages
  • Children’s ages (actual)
  • Lifestyle characteristics
  • Automobile ownership details
  • Census information
    • Expanded attributes
    • 700+ census statistics
    • Means, medians, percentages
    • Age
    • Household composition
    • Education
    • Employment
    • Income
    • Race/ethnicity
  • Socio-economic status indicator (SESI)
    • Income
    • Occupation
    • Education
    • Ownership
  • Aggregate list statistics
    • % single-family home
    • % newcomers
    • % median income
  • Cluster systems
    • PRIZM NE

Business Data Append

  • Contact names
  • Title
  • Gender
  • Ethnicity
  • Email
  • Office size (# of professionals in office)
  • Link to residential data
  • Industry code(s) (SIC & NAICS)
  • Mailing & location address
  • Phone
  • # of employees
  • Corporate sales
  • Asset size & expense estimates
  • Website
  • Public filings
  • Year established
  • Credit rating code
  • Corporate linkage
  • Franchise specialty
  • Out of business
  • Growing/shrinking business flag
  • Business hours
  • Credit cards accepted
  • Employee benefits data
  • Site number
  • Work at home
  • Multi-tenant buildings
  • Professionals linked to business
  • Square footage
  • Number of PCs
  • Latitude/longitude
  • State
  • County
  • ZIP +4
  • Metro area
  • Cluster models

Here are some other data processing services from InfoUSA to consider:

Postal Processing

We offer a suite of postal processing services to ensure your customer files are accurate and deliverable.

Data Suppression

It’s easy to suppress unwanted prospects or current customers from your marketing lists so you can maximize your results.


Our deduplication and merge/purge solutions leave you with only the best records so you can market more efficiently.